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Škoda Tops Automotive Sector For Customer Satisfaction
ŠKODA customers are more satisfied than consumers of any other automotive car brand according to the January 2022 UK Customer Satisfaction Index (UKCSI). The Czech brand increased its overall score and topped the automotive sector for customer satisfaction.
The UK Customer Satisfaction Index is a national benchmark of customer satisfaction covering 13 sectors and based on 45,000 customer responses. The survey, by The Institute of Customer Service, found that as a whole, all customers in the UK have a satisfaction rating of 78.4 (out of 100) for all goods and services. ŠKODA recorded a score of 85.2, marking the brand out well above the automotive sector average of 80.7. ŠKODA’s impressive score sees it leap ahead of brands that have become synonymous for their class-leading customer service, including retailer John Lewis and Partners.
ŠKODA was ranked as sixth overall for customer satisfaction, a jump of 24 positions when compared to the 2021 result. The brand’s swift reaction to the introduction of pandemic restrictions is one of the many reasons behind the brand’s high score. ŠKODA was quick to roll out a series of innovations that delivered a safe service for customers. These included a Click & Collect and home delivery service for customers, and ŠKODA’s Virtual Showroom that allowed retailers to handle day-to-day enquiries and customers care without the need for face-to-face meetings.
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